Company Name: PT. PERSOLKELLY Recruitment Indonesia
Location: Jakarta Raya
Posted Date: 11/10/2024 09:14
Salary: Rp 750.000.000 – Rp 755.000.000 per year
Job Description
- Our clients are looking for Marketing Manager who are interested in Retail Apparel and Fashion industry
Job Scope:
- Own, lead planning and implement Indonesia’s annual marketing and brand calendar.
- Leverage 360 funnel activations and content marketing in paid, earned and owned channels.
- Lead planning and execution of PR calendar in line with brand strategy, strong content creator plans and annual event calendar to propel above social clutter and noise.
- Lead planning and execution of brand paid media and performance marketing to ensure consistent full funnel brand reach, recall and visibility – effectively strengthen consideration and convert prospects to traffic online and offline.
- Lead planning and execution of CRM & loyalty marketing to build transactional and emotional loyalty that nurtures a highly-engaged database and grow annual customer lifetime value.
- Oversight of in-store brand experience to plan and align key campaign moments to ensure seamless and effective consumer shopping journey in-store.
- Accountability to manage country A&P budget and deliver annual plans and KPIs.
- Forge effective and collaborative partnership with multi-faceted stakeholders both internal and external.
- Nurture and leverage deep understanding and curiosity of local consumer insights based on primary target audience and share to business and cross-function teams.
- Harness the ability to spot now and next trends for market-led executions that are brand right.
- Passion for data and KPI-obsessed – drives the highest accountability amongst teams.
- Prepares and shares timely marketing performance tracking, monthly business reviews, A&P budget forecast and share of best and next practices for the market and SEA.
- Involve and actively partake in Indonesia country forums.
- Support Indonesia trade marketing engagement with key Franchise and Wholesale partners to strengthen confidence and identify big bet partnership opportunities for win-win activations.
- Nurture and build a high-performing marketing team.
Key Responsibilities include but are not limited to:
- Marketing team coaching and development.
- Directs execution of all marketing & brand plans; ensures plans deliver against the brief and are consistent with brand positioning, priorities and guidelines.
- Lead and manage local activations and key big bet programs successfully.
- Lead all activities pertaining to raising brand awareness, strengthen consideration and purchase.
- Manages internal and external relationships to share performance and data.
- Delivers local relevant understanding of marketplace dynamics, consumer insights, learning from previous marketing activations, to drive continued innovation and ensure effectiveness.
- Effectively collaborate with cluster (East Asia Pacific) and sub-cluster (South-East Asia) marketing community to co-create and co-share marketing activations.
- Contributes to the improvement of key marketing processes (e.g., planning, brief, reporting and communications).
- Diligent management and monitoring of country A&P budget to ensure a well-balanced spend achieved between short, mid to long-term objectives, as necessary to achieve brand and business objectives.
Qualifications & Functional Competencies:
Have minimum 8 years of proven experience in the following:
- Consumer Insights and data analytic
- Customer journey and funnel marketing
- Social media and content/creator marketing
- PR & Media relations
- Event development and conceptualization
- CRM and loyalty marketing
- Performance marketing and ecommerce
- Finance and accounting management
- Brand Protection and Use of Trademarks
- • Creative and inspiring all-rounder marketing expert
- • Pioneering and innovative – comfortable and controlled risk taker, open to test and learn
- • Effective communication skills to facilitate collaboration, influence & stakeholder management
- • Strategic thinker with strong analytical capability with a data driven mindset
- • Good knowledge of operating in a matrix and global organization
- • Strong business acumen and experience with budget management
- • High-level problem solving skills and a sense of urgency and versatility with decision making
- • Accountability for results and the drive for mutual success for internal and external partners
• Planning and execution:
establish plans, manage and improve process, drive execution
- • Drive for global leverage with an ability to challenge when appropriate