Company Name: PT Primatama Conceptindo Abadi
Location: Jakarta Timur
Posted Date: 07/10/2024 14:58
Salary: Rp 6,000,000 – Rp 7,500,000 per month
Job Description
About Us:
- We are a vibrant, fun, and eclectic hand-tufted rug brand, bringing retro-inspired, colorful designs to homes everywhere! As we prepare to launch, we’re looking for a creative and driven *Digital Marketing Specialist* to join our team. You’ll play a key role in executing and optimizing the marketing strategy for our upcoming launch on Instagram and other digital platforms.
Key Responsibilities:
- – Develop and execute a comprehensive digital marketing strategy to support the launch of our rug brand.
- – Create, manage, and optimize *Instagram campaigns* (including posts, ads, and Stories) to boost brand awareness and engagement.
- – Manage *social media accounts* (Instagram, Facebook, Pinterest) with a focus on growing followers and engagement & E-commerce (Tokopedia, Shopee, or others chanels)
- – Design and implement email marketing campaigns to nurture leads and drive traffic to our website.
- – Collaborate with designers and photographers to ensure content aligns with the brand’s visual identity and retro, eclectic aesthetic.
- – Identify and work with *influencers* and partners to drive collaborations, reviews, and giveaways.
- – Analyze marketing performance through KPIs (engagement, conversions, followers) and adjust strategies accordingly.
- – Research and apply the latest *digital marketing trends* and tools to boost results and improve customer experience.
Qualifications:
- – Proven experience in digital marketing, particularly with *Instagram and social media* campaigns.
- – Strong knowledge of content creation, paid advertising, influencer marketing, and email marketing.
- – Experience in e-commerce or home décor industry is a plus.
- – Creative mindset with an eye for design and branding.
- – Strong organizational skills and the ability to work independently in a fast-paced environment.
- – Ability to use marketing tools like *Canva, Facebook Ads, Google Analytics*, etc.
Bonus Skills:
- – Familiarity with the home décor, lifestyle, or design industry.
- – Experience running campaigns with small, creative brands.