Company Name: PT Andalan Resources
Location: Jakarta Selatan
Posted Date: 30/09/2024 12:26
Salary:
Job Description
Job Title:
Content Manager
Location:
Jakarta, Indonesia (On-Site)
Company:
HSB Investasi
Role Overview:
- A Content Manager is responsible for overseeing the planning, creation, distribution, and management of content across various platforms to engage audiences and support business objectives. The role involves working closely with marketing, design, and editorial teams to ensure that content is aligned with brand messaging, target audience needs, and overall marketing strategies.
Key Responsibilities:
Content Strategy Development:
- Develop and implement a comprehensive content strategy that aligns with business goals, target audience, and brand voice.
- Conduct research and analysis to understand audience preferences and identify content gaps or opportunities.
- Plan editorial calendars and content roadmaps to ensure timely and consistent content delivery.
Content Creation & Management:
- Oversee the production of high-quality content, including articles, blog posts, social media posts, videos, infographics, and other media formats.
- Collaborate with writers, designers, and videographers to create compelling content that drives engagement.
- Ensure all content adheres to brand guidelines, tone of voice, and SEO best practices.
Content Optimization:
- Optimize content for SEO, ensuring it ranks well on search engines and attracts organic traffic.
- Use analytics tools to track content performance and make data-driven adjustments to improve engagement and conversions.
- Regularly update and refresh old content to ensure its relevance and accuracy.
Content Distribution:
- Plan and execute content distribution strategies across multiple platforms, including websites, blogs, social media, email newsletters, and more.
- Collaborate with social media and digital marketing teams to promote content and amplify its reach.
- Use content syndication and partnerships to expand the content’s reach to new audiences.
Team Leadership & Collaboration:
- Lead and mentor a team of writers, editors, designers, and other content creators, providing feedback and direction as needed.
- Work cross-functionally with marketing, product, and sales teams to align content initiatives with broader business objectives.
- Manage relationships with external content creators, freelancers, and agencies as needed.
Content Performance Monitoring:
- Analyze and report on key content metrics such as engagement, traffic, lead generation, and conversion rates.
- Use insights from data to refine the content strategy and improve future content performance.
- Regularly present findings and recommendations to senior management and stakeholders.
Content Governance:
- Establish and maintain content guidelines, style guides, and editorial standards to ensure consistency across all platforms.
- Ensure content complies with legal and copyright regulations.
- Implement content management systems (CMS) for streamlined content publishing and organization.
Innovation & Trend Monitoring:
- Stay updated on industry trends, emerging content formats, and technologies.
- Experiment with new content types (e.g., podcasts, webinars) to engage the audience and keep the content strategy fresh.
- Integrate interactive or multimedia content (videos, polls, quizzes) to enhance user experience.
Key Skills and Qualifications:
Educational Background:
Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Experience:
Proven experience in content management, content strategy, or a related role, with a strong portfolio of successful content campaigns.
Content Creation:
Strong writing, editing, and storytelling skills, with attention to detail and creativity.
SEO Knowledge:
Solid understanding of SEO principles, keyword research, and content optimization for search engines.
Analytical Skills:
Experience with content performance analytics tools (e.g., Google Analytics, SEMrush, HubSpot) to measure and improve content effectiveness.
Project Management:
Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.
CMS Proficiency:
Experience working with content management systems (e.g., WordPress, Drupal) for content publishing.
Leadership:
Experience managing a content team and coordinating with cross-functional teams.
Adaptability:
Ability to adapt content strategy in response to changing business needs, market trends, or audience preferences.