Company Name: Pengiklan Anonim
Location: Jakarta Raya
Posted Date: 12/10/2024 18:42
Salary: Rp 15.000.000 – Rp 18.000.000 per month
Job Description
Roles & Responsibilities:
- Develop new, different, better concepts consistent with the brand’s sense of purpose, by integrating consumer insights and trends
- Cross functional innovation project management – From idea creation, feasibility exploration, production, and in-market assessment
- Co-Development of market and category understanding, possible innovation with white space, and business case development
- Analyze broad market trends, local consumer insights, 3rd party information and competitor movements to help refine growth strategies in innovation and category development
- Lead the development of key renovation/maintenance projects including the development of range extensions to accelerate high performing ranges
- Through the analysis of market, brand and competitor performance/activity lead the review and subsequent NPD requirement for ranges in need of brand love (packaging, product development, range extensions/replacements)
- Lead the development of concepts through qual and quant research to launch driving the analysis and interpretation of survey results to deliver fact based recommendations
- Work with a cross functional team at differing seniority levels providing vision and direction to ensure the effective delivery of agreed activities
- Manage the Design and Innovation team budget to maximise value
- Oversee projects in Product Innovation, process and performance reports, data and analysis
Qualification:
- Previous FMCG new product/brand development experience, preferred in from toiletries, beauty, personal care product category
- Minimum 10 years in Brand Development, NPD (New Product Development), Product Innovation experience and 3 years of experience as Product & Brand Development Manager
- Proven innovation and product development experience
- Proven concept development ability
- Experience of running qual and quant research programmes
- Strong track record in broad cross-functional project management and delivery
- Experience in creating and applying consumer, shopper and category insights into innovation brand strategy and actionable plans
- Extremely organised in your activities and good at record keeping
- Strong stakeholder management and leadership skills