Company Name: PT PROEDUCATION INDONESIA
Location: Kuta Utara
Posted Date: 07/10/2024 08:48
Salary: Rp 20.000.000 – Rp 30.000.000 per month
Job Description
Main Duties/Responsibilities:
Marketing Campaigns:
- Plan, execute, and optimize marketing campaigns across multiple channels, including digital (social media, email, SEO, PPC), print (brochures, flyers), and experiential ( any events, open houses).
- Coordinate with graphic designers, writers, and other creative professionals to produce high-quality marketing campaigns.
- Manage the marketing budget, ensuring cost-effective use of resources to achieve the desired impact.
- Ensure all marketing materials and communications adhere to brand standards.
- Develop a long-term brand strategy that aligns with the school’s mission, vision, and values.
- Create and maintain a brand positioning statement that differentiates the school from its competitors.
- Identify key brand messages and ensure they are consistently communicated across all channels.
- Develop and enforce brand guidelines to maintain brand integrity.
- Ensure all communications and marketing materials adhere to brand guidelines and deliver a consistent message.
- Conduct regular brand audits to assess the effectiveness of branding efforts and identify areas for improvement.
- Provide training and support to staff and faculty on brand standards and guidelines.
- Conduct regular market research to understand the needs, preferences, and behaviors of prospective students and their families.
- Analyze competitive schools to identify strengths, weaknesses, opportunities, and threats.
- Use insights from market research to inform brand strategy and marketing campaigns.
Media Management:
- Develop and execute media strategies to enhance brand visibility.
- Develop a content calendar that supports the brand strategy and marketing campaigns.
- Oversee the creation of multimedia content, including videos, podcasts, and social media posts.
- Ensure the media team produces content for various platforms including the school’s website, blogs, newsletters, social media, and press releases.
- Collaborate with teachers, students, and the community to create compelling stories and testimonials that highlight the school’s strengths and successes.
- Ensure all content is consistent in terms of style, quality, and tone of voice, and optimized for search engines.
Merchandising:
- Oversee the creation and distribution of branded merchandise.
- Develop merchandising strategies to support marketing campaigns and events.
- Manage inventory and logistics for promotional products.
- Analyze the effectiveness of merchandising efforts and adjust strategies as needed.
Event Management:
- Plan, organized, and promoted school events such as open houses, information sessions, school fairs, graduations, excursions, school parties, and gatherings.
- Coordinate event logistics including venue selection, invitations, marketing materials, and on-site management.
- Evaluate the success of events through feedback and attendance metrics, and make recommendations for improvements.
Enrollment:
- Create targeted marketing campaigns aimed at global markets.
- Work closely with the admissions team to develop and implement strategies that attract and enroll new students.
- Collaborate with marketing teams to create targeted outreach campaigns aimed at prospective students.
- Ensure that the school’s website and social media platforms provide accurate and engaging information for prospective students.
- Attend school fairs, community events, and other outreach opportunities to promote the school’s programs and mission.
Reporting and Collaboration:
- Provide regular reports on media, branding, and event performance to the School Director.
- Develop and implement community engagement strategies to build strong relationships with students, parents, alumni, and local organizations.
- Represent the school at community events, conferences, and other public forums.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 3-5 years of experience in brand management, marketing, or a similar role. Experience in the education sector is a plus.
- Strong understanding of brand management principles and marketing strategies.
- Excellent written and verbal communication skills in English.
- Proficiency in digital marketing tools and social media platforms.
- Creative thinking and problem-solving abilities.
- Strong organizational and project management skills.
- Ability to analyze data and generate actionable insights.
- Passion for education and a commitment to the school’s mission.
- Ability to work independently and as part of a team.
- High level of creativity and attention to detail.
- Strong interpersonal skills and ability to build relationships.