Company Name: Carcirus Rental
Location: Jakarta Raya
Posted Date: 01/10/2024 18:16
Salary: Rp 6.000.000 – Rp 8.500.000 per month
Job Description
Job Type:
Full-time
Job Overview:
- We are seeking a skilled and detail-oriented Marketing Research Analyst to join our team. In this role, you will be responsible for gathering, analyzing, and interpreting market data to help guide our business decisions. You will work closely with the marketing team to develop strategies that target our key demographics and help the company stay competitive in the industry.
Key Responsibilities:
- Conduct market research to gather data on consumer demographics, preferences, and trends.
- Analyze market conditions and competitor data to identify opportunities and threats.
- Develop and implement research methodologies and data collection techniques, such as surveys, interviews, and focus groups.
- Prepare and present detailed reports and recommendations based on research findings.
- Monitor and forecast marketing and sales trends, and measure the effectiveness of marketing programs.
- Collaborate with the marketing team to refine marketing strategies and improve overall campaign performance.
- Stay updated on industry trends, technologies, and best practices in marketing research.
Qualifications:
- Bachelor’s degree in Marketing, Business, Statistics, or a related field.
- Proven experience in market research, data analysis, or similar roles.
- Strong analytical and critical thinking skills, with a focus on attention to detail.
- Proficiency in data analysis tools such as SPSS, Excel, or other statistical software.
- Excellent written and verbal communication skills.
- Ability to work independently as well as part of a team.
- Strong organizational and time management skills.
Preferred Qualifications:
- Master’s degree in Marketing or related field.
- Experience in digital marketing or social media analytics.
- Familiarity with market research techniques such as SWOT analysis, PEST analysis, and consumer behavior modeling.